Aconvert.com is Losing 41.55% In Potential Revenue

Aconvert.com is a powerful online tool that solves the everyday problem of file format compatibility. It allows users to convert documents, images, videos, audio, and more into various formats with just a few clicks.

Whether you need to turn a PDF into Word, an image into JPEG, or a video into MP4, Aconvert delivers fast and reliable results.

Its standout features include batch conversion for handling multiple files simultaneously and advanced customization options for precise output.

The free and secure platform doesn’t require sign-ups or email submissions. With its user-friendly interface and high success rate in conversions, Aconvert.com simplifies digital file management for individuals and businesses alike.

Business Model

Aconvert.com primarily operates on an advertisement-based revenue & donations model. The platform is free for users, attracting significant traffic by offering unlimited file conversions without requiring sign-ups or payments.

This high traffic volume allows the site to monetize through ads displayed during the user experience.

Its batch conversion feature and exclusive tools enhance usability, ensuring consistent engagement and ad revenue generation.

This model is ideal for entrepreneurs who leverage free services to build traffic and monetize through advertising.

SEO Fundamentals aconvert.com Is Nailing:

#1 On-Page SEO:

aconvert has decent on-page SEO that has brought organic traffic from the search engines for years.

The title and descriptions are to the point and convey the exact message as shown below.

There are several keywords that aconvert ranks number #1 for.

Most of these keywords are easy SD; hence, ranking them is super easy. Aconvert ranks in the top 3 positions for 157 in the USA alone. It ranks for several keywords in Taiwan, India, Japan, and more.

#2 Off-Page SEO:

Aconvert’s backlink profile helps it rank organically for several keywords. So much so that they’ve never had to pay for any PPC traffic.

Here’s the traffic distribution for aconvert. With 63.09% dominant control over the organic traffic, aconvert has been dominating the SERPs with several organic keywords, which similar tools are struggling to do so.

#3 Technical SEO:

Technically, aconvert is taking care of all the fundamentals.

They have HTTPS protocol enabled (this is a Google ranking factor)

I checked Google Pagespeed Insights, and aconvert has much to improve around page speed.

Aconvert has been losing significant traffic, and this could be one of the reasons why.

Nearly 25% of users visit the site from their mobile devices.

With performance metrics like these, 25% of the visitors would immediately switch to another SERP result to complete their file conversion goal.

And it shows in the bounce rate report.

41.55% of users are bouncing off.

Imagine 41.55% of 1.81 million visitors bouncing off and using a competitor’s solution.

This directly means a 41.55% loss of potential ad revenue and donations.

Talking about mobile optimization, by traffic percentage, India sends the highest number of visitors, with 60.5% of visitors using aconvert on a mobile device.

Content Quality:

Aconvert has absolutely no content published on their site. It’s just tools ranking for relevant keywords that bring traffic.

The fact that they’re losing traffic left, right, and center. It’s just a matter of time before aconvert loses all traffic.

Since there’s no content, there won’t be internal links other than links pointing to other internal tools.

This is one area aconvert needs to improve a lot.

If I were to take control of their content marketing, here’s what I’d do:

Begin with three categories and five blogs per category:

#1 How-To Guides

1. How to Convert HTML Pages to PDF for Offline Reading

2. Step-by-Step Guide: Converting Large Video Files Without Losing Quality

3. Complete Guide to Converting eBooks from PDF to ePUB for Better Reading

4. Converting Photos to Digital Format: Best Practices for Preserving Memories

5. Batch Converting Images: A Professional's Guide to Time-Saving Techniques

#2 File Format Education

1. PDF vs. Word: Choosing the Right Format for Your Documents

2. Image File Formats Explained: When to Use JPEG, PNG, or TIFF

3. Understanding XML: Why It's the Preferred Format for Business Data

4. Video Codecs and Formats: A Beginner's Guide to Making the Right Choice

5. Audio File Formats: Understanding the Difference Between MP3, WAV, and AAC

#3 Professional Solutions

1. Document Conversion Best Practices for Remote Teams

2. Digital Publishing: Converting Your Content for Multiple Platforms

3. How Healthcare Providers Can Securely Convert Patient Records?

4. Cloud Storage Integration: How To Manage Converted Files Efficiently?

5. Creating Accessible Documents: File Conversion Tips for Better Readability

Areas Of Improvements:

For a site that’s been operational since April 2004, I think the following areas of improvement shouldn’t have been taken care of by now.

However, here are a few areas you could avoid for your side hustle/startup right from the start:

#1 Content Gap

The site lacks informational content beyond tools, missing massive traffic potential.

Action Items:

• Add detailed FAQs for each conversion tool

• Launch a blog focusing on file conversion tutorials

• Create comparison posts (e.g., "PNG vs JPG for Web Images")

• Write solution-based content targeting professional needs (e.g., "Converting Medical Records Securely")

#2 Mobile Experience

With 60.5% mobile traffic from India alone, mobile optimization is crucial.

Action Items:

• Compress all images and scripts

• Implement lazy loading for conversion options

• Redesign tool interface for thumb-friendly navigation

• Add mobile-specific features like camera upload for instant conversion

#3 User Engagement

41.55% bounce rate shows room for keeping users longer on site.

Action Items:

• Implement a "Recently Used Tools" feature

• Add progress indicators for large file conversions

• Add "Related Conversions" suggestions after each conversion

• Create user accounts for conversion history (optional, not mandatory)

• Create tool bundles (e.g., "Image Suite" for multiple image conversions)

Business Lessons

#1 Focus on One Core Problem

• Build a tool that solves a specific, everyday problem (file conversion) rather than trying multiple solutions

• Keep the core service free to build a massive user base

• Perfect one service before expanding into related tools

#2 Monetization Strategy

• Use an ad-based revenue model for free tools

• Focus on high traffic volume rather than direct sales

• Build user trust first, monetize later through non-intrusive methods

#3 User Experience Optimization

• Make the interface simple and intuitive

• Offer instant value (immediate file conversion)

• Remove friction points (no mandatory sign-ups)

• Focus on making users happy as they are the "most powerful wind" that can lift your startup

#4 Growth Strategy

• Build a loyal user base before scaling

• Release early and keep improving features

• Focus on Daily Active Users (DAU) instead of immediate revenue

• Target specific use cases rather than trying to be everything for everyone

#5 Technical Implementation

• Add features based on user demand

• Start with core features that work well

• Keep the technical stack simple & scalable

• Focus on mobile optimization for wider reach

It’s amazing how aconvert is free to use but is struggling to withstand the change in search algorithm. If you’re building a startup or side hustle, focus on nailing the fundamentals.

There is no need to reinvent the wheel or try anything fancy. Aconvert is a great idea for anyone to pursue, and the keyword data shows that the search volume is crazy good (and easy to rank), which makes a business out of it.

Aconvert was at its peak before the AI search era, but everything changed afterward. Just creating relevant content could’ve saved them a ton of traffic.

The existing traffic, along with internal linking, could’ve brought a huge number of visitors ready to convert as paid customers.

A paid plan for an ad-free experience could’ve been a game changer. Even a mere 2%-3% conversion could’ve translated to huge profits. It's definitely exponentially more than what Google Ads is currently bringing in.

That’s it for this one. I’ll see you next weekend.