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  • LBD #012: Single-page Tool Gets 829.32k Monthly Visitors

LBD #012: Single-page Tool Gets 829.32k Monthly Visitors

1 tool site ranks for over 45k keywords

Author

Shubham Davey
May 25, 2025 • Estimated Reading Time: 6 minutes

A one-page website can pull in serious traffic by focusing on keywords and user experience on a single, streamlined page.

With everything in one place, visitors get things done, and search engines can easily understand what the site offers.

When done right, this approach combines speed, clarity, and strong keyword targeting to turn a simple site into a traffic magnet—even with a one-page website.

Business Model

CompressPNG.com runs a simple business model. The tool is free to use, with no sign-up, no paywall, and no ads visible on the main page.

The site’s value comes from being a reliable, fast, and private PNG compression tool that people return to again and again. For compresspng.com, direct traffic, that is, returning visitors is the second biggest source of traffic.

It attracts huge traffic by solving a real problem for web designers, developers, and anyone needing smaller PNG files.

The high visitor numbers open up options for making money through display ads, affiliate links, or selling related services—though the site itself doesn’t push anything aggressively.

The main draw is trust and ease: people use it because it works, it’s safe, and it’s always there when they need it.

SEO Lessons To Learn From Compress PNG:

#1 On-Page SEO:

I see two factors playing a major role in Compress PNG’s success.

  1. Exact match domain &

  2. Domain age

The domain has been trusted by search engines for the past 13 years (active since 2012) & the domain name is exactly what the end users search for.

The trust and search terms has defined the success of Compress PNG. The domain is live since 2012, and search engines have been trusting this domain for relevant keywords for years now.

Ranking number #1 for one keyword led to another,and then the snowball effect.

Right now, the tool is ranking for 45k keywords and has 18k backlinks. This is more organic traffic & backlinks than 99% of SaaS brands.

If we look at the top two traffic sources - Google & Direct. Both sources are helping Compress PNG compete even today.

Direct traffic means repeat visitors, which is priceless for any business. Compress PNG has cracked this a long time ago.

Compress PNG has been ranking #1 for the following keywords (to name a few):

  • "png compressor" (9,900 monthly searches, providing 12.48% of traffic)

  • "compress png" (12,100 monthly searches, providing 15.25% of traffic)

  • "png compress" (4,400 monthly searches, providing 5.54% of traffic)

  • "png size reducer" (1,900 monthly searches, providing 2.39% of traffic)

  • "png compression" (1,900 monthly searches, providing 2.39% of traffic)

Here’s a breakdown of why I think the domain is ranking #1 for these keywords:

  • Exact match domain name

  • No signup or ads on the homepage

  • Optimized for semantic keywords/variations

  • Backlink anchor texts use focus keywords to link back

  • Search intent marching (simple tool & explains the benefits upfront)

  • Nailing core web vitals (under 2 seconds load time on mobile & desktop)

#2 Off-Page SEO:

With nearly 3000 referring domains and 18k backlinks. The network graph tells me that Education sites are linking the most to the compress PNG.

Second is SaaS brands that have the same audience as compress PNG but different products. Like McDonald’s & Pepsi have the same audience but different offerings.

I dug into the details of what types of domains link to Compress PNG, but couldn’t find any well-known domains linking to the tool.

Except for one mention in a HubSpot blog post.

This is one thing that you should keep in mind.

No matter what Google says, backlinks will never be pointless. Always keep building quality & relevant links to increase domain rating, trust factor, or brand recall at least.

With AI overviews & AI mode becoming a norm, backlinks are no more a “good to have“ asset, it’s a must-have.

Compress PNG should focus on building more relevant links, like from HubSpot, to stay relevant & dominant.

#3 Technical SEO:

Compress PNG is absolutely crushing core web vitals, there’s little to nothing to improve there.

However, there are no schema markups added to the site, making it a deal breaker. This one thing can make strides of improvement in search traffic.

First, these tools are AI-proof, meaning search engines cannot steal traffic. Users will have to land on their page to get things done, in this case, compress PNG.

Second, schema markups will tell search engines that the site is a software application, and the meta details will instruct what the tool is about.

It’s that simple.

Compress PNG is already dominating without a single blog post, with these tweaks and creating content around relevant topics alone will make the organic traffic explode.

That’s the beauty of creating micro-niche tools. Search engines can only send users to your site.

What can you do now?