LBD #047: SEO for Weekends (Fixing traffic drops)

Reading time: 3.50 minutes

Weekends are for leisure. Not for online business owners, like yourself.

Your competitors aren’t doing anything about traffic drops during the weekends.

1. Decreased revenue on weekends

2. Low user engagement

3. Reduced conversions and leads

4. Unpredictable traffic fluctuations

5. No Competitive Advantage

Does that sound like you? Do you find it difficult to overcome these problems?

By the end of this issue, you will be able to:

1. Learn why traffic drops during the week

2. Learn what to do or

3. Strategy to troubleshoot

Fluctuating traffic isn’t pleasant to watch, but the traffic drops are inevitable. Having false expectations that the traffic will always be rising, is wrong.

But that’s how it is, drops in traffic affect your revenue. Especially if you have targets to meet, investors to please & bills to pay.

Understanding the reason can help you deal with it & find alternative ways to bring up the revenue.

The worst thing you can do to yourself is in doubt about what’s causing this (& break things)

I can't guarantee traffic recovery, but you can control revenue better & mitigate it. Since you know the reasons now.

With that said, let’s dive into the reasons for the traffic drops.

Step 1: Closed Google Maps Listing

If users search during your closing hours, your listing may not show up (unless there’s no other option).

Dive deep into your target audience's weekend preferences and interests. Create engaging content that aligns with their leisure activities during these days.

Resonating with weekend behavior attracts visitors, boosts engagement, and converts better.

Publishing & engaging on social media can help. Find out where your audience hangs out during the weekends. Engage with their content, and run weekend-exclusive offers that don’t eat your profit margins.

Step 2: You don’t understand user-behaviors

We behave differently during the weekends. I don’t need to tell you more about that. So does your audience.

Their priorities are different. Maybe they’re not available to even think of what you’re trying to sell. But, you can create content around their behavior & preferences. This content can be published on social media, and even run paid ads on platforms they spend their time on during the weekend.

There are tools like Audiense or Pulsar that can help you dig deeper into the minds of your audience. If you want free tools, Facebook ad insights can be of great help. These tools can give you a lot of insights to come up with content ideas to get in front of your audience during the weekends.

Step 3: Incorporate cross platforms promotions

This again requires knowing your audience. You can create an email sequence for the weekend, if you have a community, light up that as well. You can set up Q&A sessions, weekend-specific events, or anything that your audience would enjoy.

I understand people are busy, but they will check out what they’ve missed once they’re back. Won’t you? I know this is a lot of work, but good things don’t come easy.

Everything shouldn’t be done for traffic, somethings are meant to be done for demand generation. Make your audience regret missing out on your weekend sessions.

The best thing I’d suggest (especially if you’re tight on budget) is to run search ads only during the weekends. Only serious buyers would search for your products/services during the weekend. Everyone else is busy or not available, remember?

When asked, “How to mitigate traffic drops during the weekends?” This is what Saurav Agarwal has to say.

Today’s action step → List out where your audience spends their time during the weekend. Figure out something that’s light-hearted so that your brand is on top of their minds.

SEO this week

1. What’s the significance of SEO for .ai domain extensions? Read more here

2. From a brand new YouTube channel to Google, AI is helping churn more revenue. Says reports

3. Bing is expanding boundaries beyond the edge. Bing Chat AI is now available for Google Chrome as well

4. Is imitating how Google rewrites titles a good practice? Google’s John Mueller answers

5. Keywords as a domain name: Google Relations Team explores the long-term debate

6. What’s more harmful? 301 or 404? - Gary Illyes addresses the confusion

7. Martin Splitt: Discover is an organic feature that goes with the demand & habits of users

8. John Mueller to Fake profile operators: You lose “all credibility”

Masters of SEO

1. You will not find a better guide on keyword research than this by Andrew Holland

2. There’s more to Google penalties than it meets the eye by Olga Zarr SEO

3. SEO is several things, but is it “the” conversion point? by Jason Hewett

4. Types of keywords you should be aware of in 2023 by Connor Gillivan

5. 32-Step Technical SEO Checklist for 2023 - Patryk Wawok

How can I help you?

I put a lot of effort to come up with a single edition of this newsletter. I want to help you in every possible way. But I can do only so much by myself. I want you to tell me what you need help with. You can get in touch with me on LinkedIn, Twitter & Email to share your thoughts & questions that you want to be addressed. I’d be more than happy to help.

Whenever you’re ready to dominate SERPs, here’s how I can help:

1. Sit with you 1-on-1 & create a content marketing strategy for your startup. Hire me for consulting

2. Write blogs, social posts, and emails for you. Get in touch here with queries (Please mention you found this email in the newsletter to get noticed quickly)

3. Join my tribe on Twitter & LinkedIn where I share SEO tips (every single day) & teaser of the next issue of Letters ByDavey