A Simple Remote Jobs Board Gets 120k Organic Visitors/mo

Getting lost in the complexity of SEO algorithms, updates, and technical jargon is very easy.

However, the foundation of any successful SEO strategy begins with a simple yet powerful approach: crafting a solid content strategy.

Imagine trying to build a house without a blueprint; that's what SEO without a content plan feels like. Instead of diving into the intricacies of SEO first, start by laying down the groundwork with content that resonates with your audience.

In this edition, we will focus on the remote job board, Remote Rocketship, and how a straightforward content strategy can drive SEO success.

Business Model

Remote Rocketship scrapes the web and lists remote jobs across the globe. It’s a subscription model starting from $6/week.

The pricing is brilliant as most job seekers won’t commit to monthly plans as they won’t need it.

Also, weekly subscriptions are a low entry barrier, letting in more paid subscribers.

Genius 🤯

The founder is an ex-Meta Software Engineer, so I’m not surprised.

SEO Lessons To Learn From Remote Rocketship:

#1 On-Page SEO:

The home page is the most visited/crawled page on your site. We know it, he applied it.

While solving a major pain point, or I should say, non-negotiable preference or working remotely, Remote Rocketship ensures the content and the service reaches the right set of audience.

How?

By optimizing the pages with the right and relevant meta tags.

Another thing I’ve noticed is content clusters. Remote Rocketship has a series of topics addressing one search intent.

The content is intelligently created to weave all the questions of a searcher for a specific search intent.

For example:

Under the interview questions category, there are several sub-categories focusing on individual professions.

Furthermore, there are sub-categories under these sub-categories that cover various practices under that category.

For example, under “Android Engineer Interview Questions and Answers, “you can find various practices like:

1. UI/IX design for Android

2. Framework development

3. Android SDK development

4. Test Automation engineering, and more.

The top-ranking pages for Remote Rocketship are open-ended interview questions that have no right answers. These are just opinions on how the candidate thinks.

1. How to answer "What motivated you to apply for this role?" (with sample answers)

2. How to answer "What is your experience with customer service?" (with sample answers)

The content serves the search intent; hence, ranking for these keywords shouldn’t have been a problem.

Another noteworthy thing is almost 80% of the top-ranking pages target low SD keywords.

These are not just long-tail keywords; these are high-intent keywords, where the searchers are very near to conversions.

Pure bottom-of-the-funnel content.

With 120k monthly visitors & even with just 2% conversion, Remote Rocketship must be making around $12,960/month. Assuming the visitors opt for $54/year, Remote Rocketship’s most value-for-money plan.

Simple usecase, mind-blowing results.

#2 Off-Page SEO:

This guy knows his stuff.

Unlike other startups, he’s leveraging the internet’s like a pro.

If you don’t trust me, check out this article on Hacker Noon.

And then such stories “I Collected Reddit’s Best Job Search Tips and Advice“ add speed to Remote Rocketship’s brand value.

Since Remote Rocketship is solving, a critical problem and the potential customers are huge. The potential traffic is massive. Look at the stats of LinkedIn jobs.

Backlinks will play a significant role in reaching this milestone. The current backlink profile of Remote Rocketship is solid.

With little to no spam backlinks. These are dream stats for any startup.

Lior had even shared his learnings a couple of years ago when Remote Rocketship reached 19,000 clicks a month.

It’s pure gold for any solopreneur just starting out with content marketing and optimizing it for search engine traffic.

#3 Technical SEO:

Lior was a Meta engineer. He’s a nerd. I am not surprised that his technical SEO is solid.

In fact, he posted this post around Core Web Vitals - pretty technical from an SEO point of view.

Lior has taken care of Technical SEO for Remote Rocketship pretty well.

Content Quality:

While the content is good enough, I still feel the need to personalize the content a bit. The internal links within posts make a dense network for anyone to find useful.

However, the content quality can be improved. Right now, it feels like a wall of text with poor readability.

Also, the content feels a lot AI-ish. Although the content is helpful, it’s definitely not that pleasant to read.

Most readers skim the page, and the content published on Remote Rocketship isn’t optimized for skimmers.

Opportunity there.

Areas Of Improvement:

One major area of improvement I’d suggest in Remote Rocketship is personalizing the description for interview category pages.

The meta description for interview questions of different professions is the same.

Adding a profession in the meta description would impact the click-through rate.

Another thing I think Remote Rocketship can improve is creating content targeting recruiting agencies.

The Annual plan $54/year makes perfect sense for recruiting agencies. Creating content around topics like the following can help target recruiting agencies:

• How to conduct effective remote interviews? Setting up the environment, using technology effectively, and assessing candidates fit for remote work.

• Onboarding Remote Employees: Best practices for onboarding new hires remotely, ensuring they feel connected to the company culture and are set up for success from day one.

• Managing Remote Teams: Strategies for managing remote teams, covering communication tools, performance tracking, and fostering team collaboration.

Business Lessons

I love how simple the idea of Remote Rocketship is. Sure, the implementation and optimization aren’t easy.

Lior has kept the whole website simple regarding job posting and content.

Here are 3 things you can learn from Remote Rocketship:

#1 Focus on Solving a Real Problem

Remote Rocketship was born out of a personal need when Lior Neu-ner's wife struggled to find remote job listings.

This lesson emphasizes the importance of identifying and addressing a genuine pain point in the market.

Solopreneurs should look for problems they or their close contacts face, as these are often the most authentic and compelling ideas to build upon.

Solving a real problem creates a product or service that people genuinely need, increasing the likelihood of success.

#2 Leverage Technology for Efficiency

Remote Rocketship uses scraping technology to gather job listings from various sources, providing a comprehensive database of remote jobs.

This approach highlights the importance of using technology to automate and streamline processes, especially when resources are limited.

Solopreneurs should explore tools and APIs to automate repetitive tasks, allowing them to focus on higher-value activities like product development, marketing, and customer engagement.

This not only saves time but also reduces operational costs.

#3 Monetization Strategy and User Acquisition

Lior Neu-ner's approach to monetization involves charging for access to the platform, which is necessary to cover the costs of scraping and maintaining the site.

This lesson teaches solopreneurs to think critically about their monetization strategy.

Instead of relying solely on SEO for user acquisition, consider alternative methods like affiliate marketing, content marketing, or leveraging social media platforms where your target audience is active.

Additionally, understanding that acquiring users can be challenging, especially in competitive spaces, encourages solopreneurs to experiment with different growth strategies and not rely solely on one channel.

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