This Stupid Simple Site Makes $5k/mo

You'd laugh at how simple the tool is

Author

Shubham Davey
April 27, 2025 • Estimated Reading Time: 7 minutes

It’s easy to be skeptical whether the internet is any good if you’d actually make money from the internet.

Turns out, this dude makes a living from a simple idea and a genius content marketing funnel that makes him $5k MRR, just from one project.

2.39 million visitors (and $5k MRR) every month for a site that helps people clean their speakers.

Yes. Read that again [without doubting yourself]

Joseph is building multiple projects, and in this issue, I will cover fixmyspeakers.com

Business Model

Show display ads to visitors looking for an instant solution to their problems.

SEO Lessons To Learn From [Business Name]:

#1 On-Page SEO:

Fixmyspeakers gets 1.4 million visitors worldwide, despite AI turmoil.

The reason? The traffic is diversified.

Joseph promotes the tool on social platforms equally as much as he does on search engines. On top of that, the USP isn’t the content; it’s the speaker cleaning sound on the home page.

The business isn’t the content. Content supports the business.

AI can’t take this away from such simple yet problem-solving solutions.

The success story tells a lot about how matching the search intent matters.

It doesn’t matter how good you think your content is. What matters is how good the search algorithms think your content is.

“Fix My Speakers” is how the target audience would search to fix their speaker-related problems.

Furthermore, the intent is crystal clear. People who search for this keyword know what they’re looking for, and the copy on the landing page addresses exactly that.

Because of this, the homepage ranks for several keywords with massive search volume and a super-easy SD score.

Almost 2/3 of the search queries FMS ranks for are informational.

It ranks for exact match keywords and high-intent problem-focused keywords like “water eject“ & “sound to get water out of phone“

The site is a perfect match for the search intent. No wonder the site is getting so much love from search engines.

The site produces a lot of content around audio devices and speakers for smartphones. However, almost all keywords that the site ranks for send traffic to the homepage.

Here’s the proof:

4369 keywords send traffic to the homepage out of 5001 keywords that I analyzed.

As part of on-page SEO, matching the search intent and clear positioning has worked in favour of FMS.

Interestingly, there are ads placed on the homepage as well. This contributes to maximum ad revenue for Joseph.

#2 Off-Page SEO:

Now comes the fun part. Fix My Speaker gets backlinks from 1.4k domains, and unique backlinks are 3.8k.

A domain authority of 57 for such a micro niche tool is mind-blowing. Several VC-funded startups can only dream about this.

Talk about simplicity 🤘🏻

If we take a look at the categories of domains that link to FMS, it’s clear how easy it is to build natural links when a linkable asset solves a real-life problem instantly.

#3 Technical SEO:

There’s very little room for technical SEO.

However, I could think of implementing a How-To schema for repair guides as shown below. 

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "Fix Water-Damaged Speakers",
  "step": [{
    "@type": "HowToStep",
    "text": "Play the sound for 10–30 seconds at full volume."
  }]
}

The chances of ranking for featured snippets are exponential with such small tweaks.

Content Quality:

I loved this one. The content funnel for Pinterest is fully automated. Interestingly, the content is cross-promoted on Instagram, TikTok, Threads, Bluesky, and more.

While the blog posts are good enough, I’d add a little personalization to each post. I’d make the text more readable and add screenshots, especially for step-by-step how-tos.

Areas Of Improvement:

I would take the affiliate routes & sponsored content from consumer tech brands. This would require audience analysis, which shouldn’t be a problem.

I would target topics related to consumer tech to attract larger audience groups for profitable sponsor options for partners.

Business Lessons

  • Don’t confuse visitors: The clear messaging in the language the visitors would understand is the reason for FMS’s success. I loved how the copy is benefit-focused, not feature-focused.

  • Reverse-engineer validated ideas: There are built-in solutions in iPhone and flagship models for this, but the end users might not know it. Take that bet and build a solution anyway.

  • If you have to do it twice, automate it: Joseph has automated a lot of tasks as part of promoting FMS. It’s interesting how no algorithm has a problem with it.

What can you do now?