LBD #025: Investing in digital marketing to reach a wider audience

Reading time: 4 minutes

TL;DR & Summary

Investing in digital marketing is key to reaching a wider audience. In this issue, we’ll explore why you need to invest in digital marketing, how to do it effectively, and the benefits it can bring to your business.

By the end of this issue, you will understand:

1. Why investing in digital marketing is essential to reaching a wider audience

2. How to invest in digital marketing effectively

3. The benefits of investing in digital marketing for your business

If you want your business to succeed, you need to reach as many potential customers as possible.

While traditional marketing methods like print ads and billboards can still be effective, they can only reach a limited audience.

Investing in digital marketing can help you reach a wider audience and connect with potential customers where they spend most of their time:

Investing in digital marketing can be daunting, but it doesn't have to be. Here are some tips to help you invest in digital marketing effectively:

1. Set clear goals: Before you start investing in digital marketing, you need to define what you want to achieve. Do you want to increase website traffic, generate more leads, or boost sales? Once you have clear goals in mind, you can choose the digital marketing strategies that will best help you achieve them.

2. Know your target audience: To reach your target audience effectively, you need to know who they are, what they're looking for, and where they spend their time online. Conduct market research to identify your target audience, and use that information to create targeted digital marketing campaigns that speak directly to their needs and interests.

3. Choose the right channels: There are only four content formats (text, image, video & audio) that you can create on three channels (Search, Social & Email). Create a perfect blend of all the format and channel. Keep in mind who you want to reach and what are their pain points that you’ll be addressing in your content. Solve your own problem with your content and share it with the world. Doing this has the highest chance of your content being shared with more people, hence reaching more people organically.

Investing in digital marketing can bring many benefits to your business, including:

• Increased brand awareness

• Higher website traffic

• More leads and conversions

• Better customer engagement

• Increased ROI

Investing in digital marketing may require an upfront investment, but the potential rewards are worth it.

By reaching a wider audience online, you can help your business grow and succeed in today's digital age.

Starting today, I will be including few resources I curated this week.

1. Optimizing headlines is a crucial element in increasing click-through rates (CTR) for your content. A good headline should be attention-grabbing, informative, and relevant to the content it represents. Using power words, numbers, and asking questions can make your headlines more engaging. Additionally, keeping headlines concise and clear can help convey the message quickly and effectively to the audience. Remember, a well-optimized headline can make all the difference in whether or not someone clicks through to read your content. Check out this post to learn 5 tips on how to optimize headlines for higher CTR.

2. Ever felt freelancing is dead? Are people even making any money working for someone? Especially in times of economic slowdown? I found this amazing article from a successful content writer, who’s been making really good money freelancing. One thing I really liked is how Scott laid a lot of weight on creating a portfolio, a professional one. Don’t miss out reading this article by Scott Stockdale.

3. While browsing the web, I discover this amazing tool. This is like midjourney, but so much better & pocket friendly. Lexica is free to use (limited generation) and you can browse the generated images for inspirtation. You can generate & download 1000 images from the tool and upgrading is so much affordable. You’ll love this.

If you’re looking forward to winning online, here’s how I can help:

1. Sit with you 1-on-1 & create a content marketing strategy for your startup. Hire me for paid consulting.

2. Write blogs, social posts, and emails for you. Get in touch here with queries (Please mention you found this email in the newsletter to get noticed quickly)

3. Join my tribe on Twitter where I share SEO tips (every single day) & teaser of the next issue of Letters ByDavey.